Specifically, the survey wanted marketers opinions on what they deem is important when creating an email, how they design emails, and how they test deliverability and rendering.

     Only 68% of respondents said coding email emails to work across various email clients was very important - despite recent concerns with image blocking and the lack of support for style sheets in Outlook 2007.

     “Many marketers are still behind the times, with only about two-thirds of marketers coding emails properly to work on all major email clients,” Jeff Mills, Sr Analyst for eROI. 

eROI also compared results between marketers who use agencies (23%) and those who use in-house resources (82%), and found, for example, that those using agencies had 50% fewer email bounces. That’s likely due to “more proactive list-cleaning, checking content and using third-party deliverability tools to test message delivery before distribution,” according to the study.

About eROI
     eROI, Inc. helps its clients generate and capture qualified leads online through email marketing, e-commerce, search engine marketing, and Web site development. eROI's unique approach transforms clients' Web sites into effective vehicles for capturing leads. The company's email campaign management services include planning, email design and email list management and their award-winning technology platform enables clients to build, send and track HTML emails. Clients include Hewlett-Packard, InFocus, Kettle Foods, Konami, Learning.com, Microsoft, NW Natural, OHSU, PGE, Planar, Papa Murphy’s Pizza, Providence Health Plan, Red Bull, Salomon and SEGA. For more information, please visit our Web site at www.eroi.com.